Flawed Denim is a growing fashion brand. With this editorial shoot, Flawed Denim hopes to extend their reach and build their denim fashion empire.
Principal Architect, Quinn Boesenecker, provided the perfect stage for their editorial photoshoot with one of the luxury custom homes he designed in Seven Hills. The contemporary design of the custom home and perfect views of the Las Vegas valley made for a balanced harmony between denim and architecture.
View photos from the collaboration below:
Flawed Denim is a fashion brand that specializes in creating beautiful custom haute couture pieces made from vintage denim. CEO of Flawed Denim, Lennor Smith, created her first piece for her daughter’s retail store 27 Hangers in the downtown arts district of Las Vegas, NV. Lennor wanted to contribute by creating a custom denim jacket. She admits that prior to that, she didn’t do anything in 20 years and that the last time she touched a machine was in the 70s. Lennor’s initial piece was a denim jacket and was a smash hit with the public! After that, she started to create more pieces for her daughter’s shop, and from that up-cycled denim jacket, Flawed Denim was born.
Lennor’s passion for denim started with her upbringing in the bay area. Her inspiration comes from the denim itself. Lennor will go consignment stores, thrift stores, and donation centers to look for vintage men’s jeans. Afterward, she lays out all her findings, starts deconstructing pieces, and lets her imagination flow. Finally, a new custom haute couture piece is born.
Above all, Lennor takes pride in being a fully sustainable fashion brand. She always buys vintage denim, never new, and will upcycle any leftover fabrics that she has. She is a proud supporter of the sustainability movement in fashion.
Check out their store and view their amazing denim products.